China has recently got a ‘facial plastic surgery’ fever. This is due to a lack of confidence on their facial aesthetic appealing compared to the ideal western types as broadcasted on social media. Psychology studies found that the negative self-assessment is the predominant force that drives the decision to undertake facial plastic surgery. However, the surgical intervention (for example double-eyelid surgery, reshaping of nose and/or face, etc.) is painful, risky and irreversible, which often results in infection, bleeding, facial nerve injury and unfavourable scar formation. Facial plastic surgery is not the singular way to enhance the facial attractiveness as the concept of beauty is subjective. Hence, it is worth exploring the alternative means to achieve the same psychological effect of elevating confidence on facial attractiveness, besides the facial plastic surgery. This is the main motivation behind the current investigation.
This work, originally, aimed to address the following question: ‘How can the non-physical facial attractiveness of Chinese women be highlighted to raise their awareness on the alternative approach (besides plastic surgery) to enhance their attractiveness?’ A methodology was developed, which consists of an iterative process of interventions with stakeholders and self-reflective practice, to interrogate the aforesaid question. At the end of this iterative process, the following new research question is derived: ‘How can audio be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?’. It should be noted that this report was written regarding the latter (or latest) instead of the former (or original) research question.
This report will be organised as follows: in section 2 the proposed methodology will be described in detail and section 3 will compare the strengths and weakness of the proposed methodology.
The current methodology emphasised on utilising audio to excite the, often overlooked, awareness of natural facial beauty, and on exploring different ways to demonstrate the efficacy of audio on stimulating the positive feeling towards natural facial beauty. The methodology comprises of a sequence of four phases from collecting the audio sample to broadcasting it in different ways, the details of which are given as follows:
Phase 1, sample audio data was collected from an interview with Mrs. Xxx whom is the editor of CHIC magazine. The questions in the interview were …. The total duration of the interview was …. , the recorded audio was edited to be within 1 minute.
Phase 2, social media platform, xxx, is employed to build up a forum or community, to discuss and, debate, the current topic of interest and research question. In the community, the recorded interview audio file (from phase 1) can be played on demand to provide the reasonings why facial plastic surgery is entirely unnecessary and the alternative means to enhance the facial attractiveness. Audio discussions, for or against the ideas from the recorded interview, can be saved and played in the community. The users can have follow up discussions based on different opinions of the interview audio. All the correspondences on the forum will be kept in audio message format – the app records the users’ speech in an audio message – and all the audio messages will be automatically saved (which enables playing on demand) in the forum. It is worth noticing that this social media platform permits audio message from only one speaker at a time. This snowballing process will expand the audio pool of discussion on the topic.
an exhibition is designed which showcases different categories of audio compilations that are associated with the how-can question. There are five categories: film clips, YouTube videos, music, poetry, and the recorded audio messages from phase 2. Each has a playlist, which will be played on a smart device (e.g. tablet or phone) at its designated area at the exhibition. The audiences will be first interviewed on the how-can question, before and after, listening to the categories of their most interest.