Evidence —organize feedback

Positive feedback

1.Ningzi       ( AGED:23  Beijing   Designer)

The stakeholder, whom had double-eye lid surgery before, did not find the animated film sarcastic or offensive. On the contrary, the scary and exaggerated scene from the animated film had successfully made her re-think the danger of plastic surgery. And she also praised the lyrics and tune of the song, which advocates against plastic surgery in a gentle and cheerful way.

2.There is a voice from 4 stakeholders (  There are all Chinese young women live in XI’AN)

Since I am in London, some of my stakeholders in China I decided to adjust my research again. On November 1, I designed a new intervention. I created a micro-signal called “Reconstruction of the new face” as a platform, and applied my Mix-media intervnetion to show it to everyone. I posted a project introduction on this platform. At the end of the article, ask everyone: If you have any experience and feelings, please leave a comment.

Two women have been affected by my intervention. One person thinks that cosmetic surgery is not a good thing,after reading my intervention, she is more aware of the danger of cosmetic surgery. After watching another intervention, I learned more clearly that there are still many ways to enhance my charm and that she is a woman practicing yoga.

Feedback—-from experts

  1. Sen lv   Film and television studio conceptual designer (Beijing Wuhe Culture and Creative Company, Ltd. )

Feedback:     The work is based on the theme of plastic surgery, the desire of the cosmetic person can not fill, the infinite number of times to make themselves a “better” mentality to make entry points, progressive, the short film from the protagonist for the first time, tasted the sweetness After the emergence of a new desire, constantly to correct their own body, rectify their own “self-consideration”, the rhythm of the lens is getting faster and faster when it is going to plastic again and again, more truly reflects that the cosmetic person can never meet The state of mind of his own status, the work reveals the reality of satirical reality, interesting and powerful, expressing the author’s reflection on social reality, hoping to cause reflections on the same mentality of the protagonist in the short film.

2.Yitu dayang    video designer

First feedback from last intervention:    The problem of shooting this video needs to be solved: 1, how to find these 10 women? 2. Have you found out if they can relax and be interviewed? 3, the overall copy is more critical, is everyone’s problem the same? 4. If you start shooting, can you bring these people to a shooting location? In this way, each person’s shooting angle and light effect are better controlled.
I suggest that you still send your questions and interviewers’ needs in the group, let everyone help to see if people around you are willing to accept interviews and shoot?

secondary feedback from new intervention: still waiting…..

 

Tutorial feedback—-from Laura

1.MA Question: My tutor Laura help me to edit my question, she give me some good words to match my question.

How can different contents of mixed-media(Grammar is wrong story of content/bring content of life) be created to   make(help/provoke)     Chinese women(too broad) reconsider facial plastic surgery?

2.My project schematic of the iterative process of the current method

I should add research into my project schematic

 

3. Still test stakeholders: It is difficult to get right answer from stakeholders, but Laura said I need to analyse feedback which is positive or negative?                      

                              

 

 

 

Reflection—after tutorial

 

From last tutorial, we though it is best to narrow down to animated film in stead of music to be the method to look at my How can question. After reviewing the feedback of my stakeholders, I found my intervention all categories: music , animated film, video, interview  are imperative. since  they service different purpose. For explore, music written such that it highlighted research. video show different way (make up) to make them more beauty.  Animated film is telling story about doing plastic surgery is a terrible thing. Collectively they address this question in different angle. Therefore, I would like to change my question to How can mixed-media instead of How can sound.

NWE QUESTION:

How can mixed- media be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?

 

INTERVENTION:  As an exhibition is designed which showcase different categories of media complication that are associated with the how-can question.

1. I further improved my intervention.  Before my animation was very long. Now I changed some of the content and compressed it to more than a minute.

 

2. music:

lyric

  • Just a small town girl,
  • In a superficial world,
  • Thinking about having surgery.
  • I see you in a sterile room,
  • The smell of brine and benzephenone,
  • You don’t need to get
  • your face chopped off
  • If your skin is dry then moisturise,
  • But you don’t need to change your eyes,
  • You probably just need
  • a good nights sleep.
  • And go to the gym,
  • Maybe even learn to sing,
  • Find ways to be happy
  • with who you are
  • Do some yoga, or meditate,
  • Maybe even master-
  • There are so many ways
  • to love yourself.
  • Don’t worry about a thing
  • Because that’s the skin you’re in,
  • And it will be alright;
  • Don’t worry, you’re looking hot
  • So love yourself right now,
  • Love what you’ve got;
  • But you’ve been spending way too long checking your nose in the mirror,
  • And bending over backwards just to try to see it clearer,
  • But your breath fogged up the glass,
  • So you phoned up the doc and asked..
  • Can you chop my nose off and make it a little smaller
  • And while youre at it can I be a little taller?
  • And I don’t like my eyes,
  • Can you make them a different size?
  • So the doctor said okay I can do the things you wanna,
  • But only if you’ve got ten thousand dollar,
  • So you hung up the phone
  • And cried yourself asleep alone.
  • Don’t worry about a thing
  • Because that’s the skin you’re in,
  • And it will be alright
  • Don’t worry, you’re looking hot
  • So love yourself right now,
  • Love what you’ve got
  • So next time you wake up,
  • And the day has begun,
  • Just remember these words,
  • The words that I have sung…
  • I won’t worry, I’m looking hot,
  • I love myself right now,
  • I love what I’ve got
  • Repeat as infinitum

3. video:The video have already done. { two popular Instagramers whom are known for their makeup skills are working with me on a video on how cosmetic product can be used to improve facial aesthetic appealing. }

4. recoded audio from interview

 

tutorial feedback from Laura

1.First of all, we discussed my intervention, my intervention has four parts, and my problem should be changed with sound, my intervention is included music (a musician is collaborating with me on an ad-hoc song on plastic surgery; mediating musics are included in this category. His name: Luke);Video (two popular Instagramers whom are known for their makeup skills are working with me on a video on how cosmetic product can be used to improve facial aesthetic appealing); Animated film (an animator is working with me); Recorded audio from interview (magazine editor in beauty industry).  So Laura suggested that part of my intervention or question should be changed.

2.It’s a quite important thing that Laura mentioned.  what/ why my intervention’s content is so powerful?  why the film nice working?is its own characteristics?or its story?

3.secondary research on women’S authenticity and identity , women are judged by the way they look landscape

 

References

Two references in WWHI

Zhang (2012) (see What in WWHI) investigated how mainland Chinese women interpreted beauty and body image amid the globalization and mediated culturalisation. This was done by interviews with 13 Chinese women on the subject of ‘ideal beauty’. It was found that global media has a significant influence on Chinese women’s perceptions of beauty, and the pressures from the peer, family and society attributes to their pursuit of physical beauty via dieting and cosmetic surgery.

 

Mulhern et al. (2003) (see Why in WWHI) studied how do cosmetics improve female facial attractiveness. This is done by experimentations over 10 volunteers whom are beautician under different cosmetics conditions. It was found that eye-makeup and foundation contribute significantly to the full facial makeup and, unintuitively, lipstick did not contribute to attractiveness independently.

 

Zhang’s study provides the background of my research, which is concerned by the nationwide pursuit of western ideal of beauty through facial cosmetic surgery in mainland China. On the other hand, Mulhern et al. (2003) ‘s work provides an example of alternative means of enhancing female facial beauty apart from dangerous and painful cosmetic surgery. Their findings not only motivate the objective of my study but also help to design my intervention (see How in WWHI) for the proposed key question (i.e. How can sound be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?) to enhance their attractiveness?).

 

 

Mulhern R., Fieldman G., et al., 2003, Do cosmetics enhance female Caucasian facial attractiveness ? Int. J. Cosmetic Sci. 25:199-205

 

Zhang M., 2012. A Chinese beauty story: how college women in China negotiate beauty, body image, and mass media. Chinese Journal of Communication, 5(4), 437-454.

 

Mental health
Consumer psychology

A Chinese Beauty Story: How Chinese College Women Negotiate Beauty, Body Image and Mass Media

Meng Zhang

Last modified: 27-05-2011

Abstract

As China witness tremendous growth in its economy and beauty industries, Chinese women today are expected to possess both traditional feminine virtues and modern physical beauty under an Anglo-European standard. There has been a lack of scholarly attention paid to the beauty experiences of women living in mainland China; as a media researcher who was born and raised in China but educated in western communication and feminist theories, I offer a unique perspective in studying young Chinese women and how they negotiate beauty and body image in the context of globalization and mediated culturalization. Qualitative in nature, this study explored the “beauty stories” of thirteen college women in mainland China through in-depth interviews. Some distinctive themes were found: 1) These women believed the ideal beautiful Chinese woman should have a tall and thin body, double-eyelid eyes, a “water-melon seed shaped” face, fair skin, and “qi zhi” (inner beauty); 2) Body image related issues such as dieting and cosmetic surgery were centralized in these women’s everyday lives, and they were under significant cultural, societal, family, and peer pressures to pursue physical beauty; 3) Cultural influences, including global media impact, on their perceptions of beauty were complex and multi-layered; 4) The women were hopeful of potential positive social change including a more open-minded Chinese society and liberation of women, and at the same time concerned about the superficiality and extreme beauty standards advocated in the media. The contemporary Chinese beauty story explored in this study is essentially different than the one we know from the West, and the findings contribute to the existing literature on beauty and body image by providing an Eastern and Chinese perspective.

Keywords: China; Chinese women; beauty; body image; cosmetic surgery; media; globalization

For the first reference, It is called A Chinese Beauty Story: How Chinese College Women Negotiate Beauty, Body Image and Mass Media. This reference mentions today the beauty experience of women living in mainland China lacks academic attention. And here are some different aspects to describe the status: 1) Chinese women believe that the ideal Chinese women in their minds should be tall, thin, with double eyelids, “watermelon seed” face and fair skin. 2) Under the rapid development of China’s economic development, the influence of the global media on cultural influences the Chinese people’s perception of the beauty standards are complex and multi-layered. 3) These Chinese women hope to have a potential positive social change, including a more open-minded and culturally diverse China, while paying attention to the superficial and extremely beautiful standards advocated by the media.

 

 

 

reflective journey — question process

 

  • Question process:
  • Initial Question:
  • How can we popular Chinese and British aesthetics be measured in order to help the young Chinese generation recognize their own beauty?How can the non-physical facial attractiveness of Chinese women be highlighted to raise awareness of  alternative approaches (besides plastic surgery) to enhance attractiveness?
  • How can the facial attractiveness of chinese women be enhanced by non-physical methods (besides plastic surgery) and how can we raise awareness of non-surgical approaces to beauty?
  • How can  increase  the facial  attractiveness of Chinese  women  through  non-surgical in order to improve  the confidence and satisfaction of Chinese young people in their own beauty?
  • How can the facial attractiveness of Chinese  women be increased through  non-surgical methods in order to improve  confidence and satisfaction of Chinese young people in their own beauty?
  • How can sounds (audio)  powerfully influence (change) our conception  of beauty?
  • How can Chinese women gain confidence in relation to their facial attractiveness using non-surgical methods?
  • How can sound be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?Each question has a different intervention, and each intervention of the intervention will allow me to re-edit the question and recreate the new intervention.last tutorial with my tutor Laura, she said I need to think about my question again,and change my question based on stakeholder’s feedback.

 

 

Here only a succinct summary of three chosen iterations – first being the original, second being the intermediate and third being the final – will be reported below.

1.  How can the non-physical facial attractiveness of Chinese women be highlighted to raise their awareness on the alternative approach (besides plastic surgery) to enhance their attractiveness?

The intervention took the form of an experiment. In the experiment, a mirror and some makeup cosmetics were provided. Three stakeholders were invited to test the efficacy of using the provided makeup provides or using different facial expressions (e.g. smiles, widening eyes, and etc.) on improving their facial appearance. While the stakeholders unanimously approved the efficacy of the method, they suggested that the experiment could be benefited from additional makeup products (such as eye shadows and blushers). Notice that the feedbacks were recorded in videos or in writing.

 

2.   How can sound be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?

The intervention emphasised on utilising audio to excite the awareness of natural facial beauty, and on exploring different ways to demonstrate the efficacy of audio on stimulating the positive feeling towards natural facial beauty. An interview was carried out a magazine editor in beauty industry, on the how-can question with her comments. The interview was recorded in audio format. Each recorded audio will be edited such that the duration will be within 1 minute. Three stakeholders were invited. They thought the intervention can be improved by content with a story and the demonstration of the intervention can be carried out on social media app to better spread its influence.

 

3.   How can different contents of mixed-media be created to make Chinese women reconsider facial plastic surgery?

The intervention comprised of four individual pieces of media – they are music, interview audio, video and animated film. Notice that the contents of each categories were original and were derived from collaborations with others. For the music, a song was written to illustrate how can different alternative approach be used to substitute plastic surgery to elevate facial appearance (e.g. a good night sleep and working out). Part of the lyrics read ‘…Don’t’ worry, you are looking hot, so love yourself right now, love what you have got…’. The tune is reminiscent of Jason Mraz. The song was recorded in an audio format and has the duration of 4 mins. The interview was identical to that in previous iteration as described above. Instructions by two make-up artists on different techniques to raise facial attractiveness of Chinese women are recorded in a video clip. The video clip was edited to be around 4 mins. An animated film was created to elucidate the danger of having plastic surgery. The idea of the story line is that facial plastic surgery can become addictive due to a constant pursuit of shifting beauty standard, and medical problems can rise a result of repeated facial plastic surgery.

  •                            

feedback —-from stakeholders

  1. Plastic surgery producer
  2. 8 stakeholders who are young Chinese women all from  different industry, someone want to do plastic surgery, someone have already done plastic surgery
  1. 2 stakeholders are from cosmetic industry

I invited these people to come my intervention exhibition. Here is voice from these stakeholders.

This is a 10-minute exhibition and exchange that takes place in a cafe in London involving eight stakeholders. First of all, I introduced my question. Then, I gave them 5 minutes to see my intervention and give them 5 minutes to share the experience and experience. After that, they have the opportunity to think and give any advice and support within 2 minutes. Next, I asked them how they viewed my project and how to get feedback. After this intervention, a young woman realized that there are many different ways to increase facial appeal.

Feedback:

 

 

conclusion–my project process

  1. A  brief description of my research/subject matter

China has recently got a ‘facial plastic surgery’ fever. However, the surgical interventions in women’s body can result in infection, bleeding, facial nerve injury, unfavourable scar formation, and in the extreme case, death. Hence, it is worth exploring the alternative means to elevate facial attractiveness, besides the facial plastic surgeries. This is the main motivation behind the current investigation.

 

2.  latest version of my question?

 

How can sound be used to raise Chinese women’s awareness on alternative approaches to enhance their attractiveness besides facial plastic surgery?’

 

 

 

 

3. Briefly describe your intervention(s)

 

an exhibition is designed which showcases different categories of audio compilations that are associated with the how-can question. There are 4 categories: animated film clips, make-up videos, music, and the recorded audio messages from interview. The audiences will be first interviewed on the how-can question, before and after, listening to the categories of their most interest.

4. What changes have occurred as a result of your interventions?
After the intervention, most people have a negative understanding of cosmetic surgery, especially after watching the animation, changing their consciousness is even stronger. And someone (plastic surgery producer) against this intervention.

 

5. What have you learned from the testing of your interventions?

 

1.Getting good feedback from stakeholder is a challenge. User testing sometimes seems like a daunting task. But user testing can bring good experience and help design better project. I tested several methods, some failed and some succeeded.

2. User testing is always as early as possible. Especially if you are not sure if certain features are worth the time to go deeper. First explain your thoughts to others and ask if your users find it helpful.

3. It’s important to understand the characteristics of your user base. Who is your stakeholder?

 

 

6. Provide a list of key people/organisations who have given feedback including experts, collaborators or gatekeepers during the Independent Study Period

1. an animator is working with me on an themed animated film ‘plastic surgery’. His name: yan yi qin feng

2. a musician is collaborating with me on an ad-hoc song on plastic surgery; mediating musics are included in this category. His name: Luke

3. two popular Instagramers whom are known for their makeup skills are working with me on a video on how cosmetic product can be used to improve facial aesthetic appealing.

4.I recorded interviewee (a) is magazine editor in beauty industry.

5.feedback:1. Plastic surgery producer

2. 8 stakeholders who are young Chinese women all from

different industry

3. 2 stakeholders are from cosmetic industry

 

 

 

 

7. Identify any gaps or threats to your project that may have limited progress.

1,Everyone’s concept of consciousness is different. My intervention is impossible to influence and change to all people.

2.The cosmetic doctor I tested, his feedback is against

 

8. Briefly list your priorities for the next month?

Continue to test my intervention, but I need to consider what kind of stakeholder should be tested. focus on analyzing feedback, and improve intervention based on the results of the test

 

 

 

 

17/09/2018–20/09/2018 Intervention process

1.music: almost finish…..{a musician is collaborating with me on an ad-hoc song on plastic surgery}

2. Video; The video have already done. { two popular Instagramers whom are known for their makeup skills are working with me on a video on how cosmetic product can be used to improve facial aesthetic appealing. }

 

3. Animated film: an animator is working with me on an themed animated film ‘plastic surgery’.

 

4.Recorded audio from interview (magazine editor in beauty industry )

after which I will invite stakeholders to listen these categories and record their comments/feedbacks.