China has recently got a ‘facial plastic surgery’ fever. In the pursuit of ideal western facial beauty as advocated on social media, Chinese women takes facial plastic surgeries as a viable mean (for example double-eyelid surgery, reshaping of nose and/or face, etc.) to alter their facial aesthetic. The plastic surgery has the benefit of boosting self-esteem and confidence, which often makes one overlook its painful, risky and irreversible downsides, e.g. infection, bleeding, facial nerve injury and unfavorable scar formation. Psychology studies found that the negative self-assessment is the predominant force that drives the decision to undertake facial plastic surgery. It is commonly accepted that the concept of beauty is subjective and has no singular definition. Hence, it is worth exploring the alternative means to achieve the same psychological effect of elevating confidence on facial attractiveness, besides the facial plastic surgery. This is the main motivation behind the current investigation.
This work, originally, aimed to address the following question: ‘How can the non-physical facial attractiveness of Chinese women be highlighted to raise their awareness on the alternative approach (besides plastic surgery) to enhance their attractiveness?’ A methodology was developed .
At the end of that springs a new research question:
This report will be organised as follows: in section 2 the proposed methodology will be described in details and section 3 will compare the strengths and weakness of the proposed methodology.
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