Due to my own problems, I am not very confident about my appearance. For example, my eyes are not big enough and my face is not small enough, especially when I am influenced by the fashion entertainment scene. My skin causes no surgery, so I’m looking for other ways to enhance facial attractiveness besides cosmetic surgery to help a new generation of young people (aged:15-30) to increase their awareness of the beauty and discover their own beauty rather than singleness Worship a kind of beauty.
In the post millennium mainland China, the media coverage of attractive women (e.g. on the internet, TV shows, movies and etc.) from United Kingdom and United States of America has contributed to the nationwide pursuit of a western ideal of beauty through facial cosmetic surgery . China is one of the top three countries worldwide for its number of facial cosmetic surgery patients . However, surgical interventions on a woman’s face – e.g. double-eyelid surgery, reshaping of the nose and face to name a few – are no doubt painful, and risky. they can result in infection, bleeding, facial nerve injury and scar formation .
This work aims to address the following question: How can the non-physical facial attractiveness of Chinese women be highlighted to raise awareness of alternative approaches (besides plastic surgery) to enhance attractiveness?
How can the facial attractiveness of chinese women be enhanced by non-physical methods (besides plastic surgery) and how can we raise awareness of non-surgical approaces to beauty?
However, it has been widely accepted that the notion of beauty is subjective and there is no `gold standard’ for facial beauty . Several researchers (Rhodes et al., 2005; Mulhern et al., 2003) even found that extraneous to physical facial aesthetics, non-physical characteristics – such as a pleasant expression and cosmetic makeup – also improve attractiveness. Hence, it is reasonable to postulate that these could serve as alternative means to enhance facial beauty without the help of dangerous and painful plastic surgery.
Two Secondary research articles:
Zhang (2012) (see What in WWHI) investigated how mainland Chinese women interpreted beauty and body image amid the globalization and mediated culturalisation. This was done by interviews with 13 Chinese women on the subject of ‘ideal beauty’. It was found that global media has a significant influence on Chinese women’s perceptions of beauty, and the pressures from the peer, family and society attributes to their pursuit of physical beauty via dieting and cosmetic surgery.
Mulhern et al. (2003) (see Why in WWHI) studied how do cosmetics improve female facial attractiveness. This is done by experimentations over 10 volunteers whom are beautician under different cosmetics conditions. It was found that eye-makeup and foundation contribute significantly to the full facial makeup and, unintuitively, lipstick did not contribute to attractiveness independently.
Conclusion: Zhang’s study provides the background of my research, which is concerned by the nationwide pursuit of western ideal of beauty through facial cosmetic surgery in mainland China. On the other hand, Mulhern et al. (2003) ‘s work provides an example of alternative means of enhancing female facial beauty apart from dangerous and painful cosmetic surgery. Their findings not only motivate the objective of my study but also help to design my intervention (see How in WWHI) for the proposed key question (i.e. How can the non-physical facial attractiveness of Chinese women be highlighted to raise their awareness on the alternative approach (besides plastic surgery) to enhance their attractiveness?).
Mulhern R., Fieldman G., et al., 2003, Do cosmetics enhance female Caucasian facial attractiveness ? Int. J. Cosmetic Sci. 25:199-205
Zhang M., 2012. A Chinese beauty story: how college women in China negotiate beauty, body image, and mass media. Chinese Journal of Communication, 5(4), 437-454.
I have designed an experiment to examine how pleasant expression, make-up and cosmetic products, or the combination of the two affect the perception of facial attractiveness of Chinese women.(before and after applying make-up)
I will photograph three young Chinese females (aged 20-30 years old, living in Beijing ) four times in different compositions : (1) with no expression or makeup; (2) with no expression but with makeup; (3) smiling but no makeup and (4) smiling and makeup. I will then select 5 undergraduate males (in London) to rate each photo from 1-10.
Currently , the problem with the trial is that the geographical scope of the women I choose is in Beijing, China, but I am now in London, therefore， I can only do an online photo collection from the women I know living in China (I’ve collected 4 Photo of a Chinese female).
After conducting 1-2 street and 2 online interviews over a period of one week, I anticipate the results will take one day to analyse. According to my own observation of beauty standards, I expect there will be significant differences in the perception of beauty. I intend to use qualitative and quantitative analysis to show which images the undergraduate males( in London) prefer and in which composition . This means that I will be able to collect more in-depth interview information.
04/06/2018 Secondary intervention
Today I received Richie’s criticism in relation to my intervention method, because it was too smilier to a survey. it lacked purpose, so I re-examined my early intervention and created a new approach. he also recommended i investigate WABI SABI which is another concept related to beauty standards.
new intervention: I create a game help young generation (aged:15-30)to recognise their own unique beauty. With a mirror hanging on the wall, a wall leaning against a table, some fashion magazines with facial make-up on it and some cosmetics, and then let 3 people(aged:15-30) stand in front of the mirror, can use any means (make-up) or try different Facial expressions and orientations (smiles, eyes wide open) to show that they think this is the most beautiful condition of their moment.
Hopes This intervention to help a new generation of young people (aged:15-30) to increase their awareness of the beauty and discover their own beauty rather than singleness Worship a kind of beauty.