China has recently got a ‘facial plastic surgery’ fever. In the pursuit of ideal western facial beauty as advocated on social media, Chinese women takes facial plastic surgeries as a viable mean (for example double-eyelid surgery, reshaping of nose and/or face, etc.) to alter their facial aesthetic. The plastic surgery has the benefit of boosting self-esteem and confidence, which often makes one overlook its painful, risky and irreversible downsides, e.g. infection, bleeding, facial nerve injury and unfavorable scar formation. Psychology studies found that the negative self-assessment is the predominant force that drives the decision to undertake facial plastic surgery. It is commonly accepted that the concept of beauty is subjective and has no singular definition. Hence, it is worth exploring the alternative means to achieve the same psychological effect of elevating confidence on facial attractiveness, besides the facial plastic surgery. This is the main motivation behind the current investigation.
This work, originally, aimed to address the following question: ‘How can the non-physical facial attractiveness of Chinese women be highlighted to raise their awareness on the alternative approach (besides plastic surgery) to enhance their attractiveness?’ A methodology was developed .
At the end of that springs a new research question:
How can the facial attractiveness of Chinese women be increased through non-surgical methods in order to improve confidence and satisfaction of Chinese young people in their own beauty?
This report will be organised as follows: in section 2 the proposed methodology will be described in details and section 3 will compare the strengths and weakness of the proposed methodology.
new intervention: I created a (fun activity)game to help young people (aged:15-30)to recognise their own unique beauty (). i will set-up a room with a mirror hanging on the wall, and a table displaying some fashion magazines, make-up and cosmetic products . Then i will ask 3 participants (aged:15-30) to stand in front of the mirror, they can use any products (make-up) or experiment with different facial expressions (smiles, eyes opened wide ) to demonstrate what they think would make them appear most attractive.
this will be recorded so that i can deduce how participants make themselves feel attractive and what steps are involved .
China is one of the top three countries worldwide for its number of facial cosmetic surgery patients . (ISAPS, 2011).
Several researchers (Rhodes et al., 2005; Mulhern et al., 2003) even found that extraneous to physical facial aesthetics, non-physical characteristics – such as a pleasant expression and cosmetic makeup – also improve attractiveness.
 Nowadays, according to the new age group defined by the World Health Organization, the upper age limit of young people is raised to 44 years.
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